UK agencies join IDM Summer School programme

OgilvyOne, Rapp and EHS 4D Group have joined the line-up of companies involved with the 2011 IDM Summer School.
The Summer School is the Institute of Direct Marketing's week-long introduction to the direct and digital profession for graduates and undergraduates.
Each year, the Institute receives some 200 applications to attend the programme from which around 30 candidates are selected to go through to the free-to-attend course
Together, the agencies will give the Summer School attendees a perspective on what it's like to work agency-side in the direct and digital profession, and will give the students the opportunity to work on real case studies from their client portfolio.
Sam Williams-Thomas, managing director at OgilvyOne, said: "It's a real privilege to be involved with the IDM's student Summer School. The fantastic work that the Institute does to make sure that we keep a continuous stream of bright graduates coming into direct marketing is still one of the profession's best-kept secrets. It shouldn't be. And more organisations should be coming on board to ensure the IDM can keep up the good work!"

External links

Summer School applications are still being taken by the IDM, but are due to close on Friday February 25 2011. Interested students should visit: www.urthebrand.co.uk/summer-school.aspx to apply.